She started
with music.
Before startups, before books, before AI video — there was music. Violetta trained as a tambura player and music teacher at Isidor Bajić Music School in Novi Sad, completing a ten-year conservatory curriculum in seven years. Her real ambition was conducting. She was headed for the Music Academy.
She was already winning. Between 1996 and 2002, she collected multiple awards at classical music competitions — solo and orchestral. In 2001, she composed stage music for a children's theatrical production of Romeo i Julija, which won second place at the state-level competition. A sonata for four-hand piano, Sazrevanje (Maturation), belongs to the same period.
Then a single swim across the Danube changed everything. A bacterial infection damaged her hearing. The path to conducting closed. Most people would have stopped there.
Violetta didn't stop. She turned.
Fate redirected the path. It did not stop the movement.
Law. Then
Adbuka.
After music, Violetta studied law at the University of Novi Sad, graduating in 2009. It was a second discipline entirely — analytical where music was intuitive, structural where composition was free. She finished both. That's the pattern.
In 2011, she co-founded Adbuka alongside Saša Jovanović — the world's first on-demand advertising network. She didn't just join a startup. She named it. Adbuka — the word came from her. As Creative Director, she grew the company from zero to the state market leader, expanding through a franchise model, and led sales and marketing through growth to a billion ad impressions per month.
The company won the IT Awards in 2014 for best online marketing campaign. A musician-turned-lawyer who had never planned to be in tech, running creative and commercial operations at a company redefining what advertising could be. That's not a career path. That's improvisation at a high level.
Zero to C1.
Nine months.
Violetta's father is Hungarian. Growing up, she was not taught the language. The cultural thread was there, the words were not.
As an adult, she decided to learn Hungarian from scratch. In nine months, she went from zero to C1 — near-native proficiency — and earned Hungarian citizenship.
Nine months. From nothing to citizenship. In Hungarian — consistently ranked among the most difficult languages on Earth, with 18 grammatical cases, vowel harmony, and a structure so alien to Indo-European speakers that the US Foreign Service Institute classifies it in their hardest tier: 1,100 classroom hours to reach professional proficiency. Violetta did it in nine months, self-taught.
Published.
Princeton.
In 2025, Violetta published her debut poetry collection — Between Heaven and the Rest of Us — through Udruženje stvaralaca Niša "Car Konstantin". Edited by Miladin Berić and Nenad Baranovski. Available on Amazon.
The same year, she applied for two Princeton University fellowships — the Art Fellowship and the Hodder Fellowship — with her project Adventures of a Lovegirl, a novel and modern ancient drama developed from a philosophical manuscript on the Laws of the Cosmos. The applications describe a two-year creative development plan combining psychological prose, ancient tragedy structure, and community literary workshops.
In parallel, she is writing the series An Unseriously Serious Story About Us — a long-form narrative project exploring the spiritual and ethical terrain of an ordinary life, told through the device of a soul's journey across lifetimes. The first novel, Adventures of a Lovegirl, follows WI — a soul permitted one final life on Earth as a woman — through birth, family, trial, and the slow awakening of memory and intuition. The novel will include hand-drawn character illustrations.
She is also developing A Modern Ancient Drama — a five-act dramatic work blending ancient Greek structure with contemporary cosmological themes, a multivocal chorus, and Pepper's Ghost holographic staging. The same philosophical source material, two entirely different forms.
Seven years.
Advocacy.
For over seven years, Violetta has been an active advocate for families of children with autism and ADHD — as a parent, as someone who developed creative support methods, and as a participant in civic initiatives building community infrastructure for those families. This work runs parallel to everything else, unannounced, without a brand.
She has also contributed to reforestation projects, clothing donation programs, and homeless assistance initiatives in Bratislava.
The writing, the advocacy, the music — they are not separate tracks. They are the same impulse: to make something better for someone who needs it.
Writing.
AI. Music.
Today Violetta is focused on writing, AI video production, and music processing — combining creative authorship with the tools that are reshaping how stories get made and distributed. She brings to this work what she's always brought: a musician's sense of timing, an entrepreneur's impatience with unnecessary friction, and a poet's insistence that the ordinary contains everything worth saying.
The whole family writes. That is not a coincidence.